About

Hi, I'm Carlos.

You probably found one of the sites I've built, or you landed here on your own. Either way, here's who's behind it.

Carlos Castellano

Married, four kids, and I've been running my own service business since 2005. So when I say I know what your phone looks like at 7am on a Saturday, I mean it.

A while back I started building websites for other small operators. Most of you have a good business and a Google listing and that's about it. A solid little site costs less than you'd think and it helps people find you on a Saturday morning when they need a pressure wash, a load of concrete, or whatever it is you do.

So I figured I'd just build the site first and show it to you. If you like it, we'll talk. If you don't, no harm done. That's the whole thing.

I also run LUX Lighting Services, my lighting company: Christmas lights through the holidays, landscape and bistro lighting, and audio the rest of the year. Building and running my own sites is what got me doing this for other owners.

A few honest things

So you know what you're getting.

It's just me. No team, no account manager, no offshore handoff. You call me, you talk to me, I do the work.

The price on the pricing page is the price. No long sales call that ends in a custom quote. Pick a tier or don't.

Your domain, your card, your name on the registration. If we ever part ways, you keep everything. I'll send you the files and walk away.

I have a system that lets me build your site quickly and put it in front of you at a preview link. I'm making a lot of educated guesses about your business at that stage. Once you've seen it, we go through it together and you call out the edits and tweaks. The final version is yours, not mine.

What I don't do

A short list, so we don't waste each other's time.

  • Restaurants. Different beast, not my lane.
  • Realtors. The MLS world has its own tools and I'm not them.
  • HOAs and property managers. Different buyer, different cycle.
  • Anything medical or legal. Regulated copy I'm not the right person to review.
  • Online stores with checkout, inventory, shipping. A simple Stripe button is fine. A real store isn't what I do.
Referral program

Know another service business?

Refer another owner. If they sign and pay the deposit, you both get a month of care plan free. They just need to mention your name when they reach out.

Want one of your own?

Tell me a little about your business. If I think I can help, I'll build a sample. If we're a fit, we'll talk. If not, you keep it or I take it down. Either way, no charge.

Build mine →