Carlos. LUX Lighting Services. SiteReady.
A Houston service-business owner building websites for other Houston service-business owners.
I started LUX Lighting Services in 2005. Christmas lights, landscape lighting, audio. Twenty years of running a service business in the Houston metro, knocking on doors, hanging lights in attics in October, taking the 7am calls in November when something stopped working.
For most of those years I watched agency pitches come across the desk. Slick decks, generic mockups, big monthly commitments, none of it built before they asked for money. The pitches treated my business like a logo on a slide. None of them came from someone who'd ever run a crew.
I built SiteReady because the obvious thing nobody was doing was the one I'd have wanted myself. Build the site first. Show it to me. Let me decide. Charge a fair price, productized, no surprises. That's the whole pitch.
The peer-to-peer thesis.
When the call comes from another Houston service-business owner, the conversation is different. I'm not trying to "uncover your goals" or "align on KPIs." I know what your phone looks like at 7am. I know the seasonal rhythm. I know what it costs to acquire a customer. The trust delta is real, and it should be the loudest thing in this whole pitch.
Productized pricing means you don't get a custom quote that takes a week and ends in a number you can't sanity-check. Three tiers, prices on the website, no negotiation cycle. Pick one.
Owner-operator means there is no junior account manager, no offshore handoff, no team chat where your request gets forgotten. The person you talk to is the person who built it.
The explicit no-list.
I'm a Houston service-business specialist. I'm not the right person for these:
- Restaurants. Different business shape, different problems, not my lane.
- Realtors. The MLS integration world is its own tooling problem.
- HOAs and commercial property managers. Different buyer, different cycle.
- Healthcare or legal practices. Regulated copy I'm not the right reviewer for.
- E-commerce. Stripe checkout for a service is fine. Shopify-style stores are not what I do.
- Anything outside Greater Houston. I work my market on purpose.
SiteReady is a DBA under LUX Lighting Services LLC.
Same tax ID, same Stripe, same accounting. The web work runs through the LUX Lighting Services LLC entity, with a SiteReady tracking category in the books. If you ever need a paper trail (an invoice, a W-9, a payment dispute), it lands in the same place LUX Lighting customers' paperwork does.
LUX Lighting Services has been in business since 2005. luxlightingservice.com is the parent site. The legitimacy of SiteReady is downstream of twenty years of service-business operation.
Tell me your business name. I'll build you a sample.
If we're a fit, we'll talk. If we're not, you keep the sample or I take it down. Either way, no charge.
Start a sample →