How it works

What you actually get, step by step.

Five steps from a name on a list to a live site on your domain. No discovery decks, no scope creep, no surprise invoice.

Step 1

The research.

I pull from your Google Business Profile, your social posts, your reviews, and any existing site. Public data only. I don't scrape Yelp, I don't fabricate reviews, I don't invent services you don't offer.

If something's unclear, I make a list of questions and bring them to the call instead of guessing.

Research notes · GBP · social
Spec site · preview URL
Step 2

The spec build.

Real photos, real services, real pages. I work with Claude (an AI tool) to build the site fast. I direct it, review every line, and ship it. The build takes a few hours.

It lives at a private preview URL with your business name on it. Nobody finds it unless I send the link.

Step 3

The call.

15 to 20 minutes. I send the link and a 30-second video walkthrough. We get on the phone if you want to talk through it.

If you want me to take it down, I will. Otherwise it lives as one of my samples on a preview URL I control. The Examples page on this site shows every sample, signed or not. Honest, accumulating.

Walkthrough · decision
Polish · launch · domain
Step 4

Polish and launch.

You sign the agreement, pay the 50% deposit. I swap in real photos, fix the wording you want fixed, wire the contact form to your email, and ship it.

Your domain gets registered through Cloudflare in your name on your card. I'm listed as technical contact only. Balance is due on go-live.

Step 5

The care plan.

Hosting, SSL, daily backups, domain renewals, monthly edit time (30, 60, or 90 minutes depending on tier), email support, and a quarterly check-in. Month to month, cancel anytime, 30 days notice. First month free.

See full inclusion list →

Tell me your business name. I'll build you a sample.

This is how the wedge works. You see the site before you decide.

Start a sample →